The eLearning Center for Gatlin Education Services

Explore the development of an art photography concept from genesis through its exploration, selection, treatment, and presentation. Students examine how to place images in photos and mock up drawings of three-dimensional spaces to promote exhibitions. Students complete the course with a photography project ready to be presented over the Web, sent via e mail, or distributed at client meetings.

LESSON 1 The Exploration Stage The foundation of any contemporary art work is a concept. Lesson One focuses on the exploratory stage of a creative project, showing you how to develop an idea and identify obvious or disguised meanings in the subject. Through a real case study, you'll learn how the artist conceptualized the early stages of her "Suckers" exhibition, creating a series of related themes and planning the direction for a photo shoot. Techniques for setting up a photo shoot are explored, with a focus on framing and lighting. In the exercise, you'll devise your own concept, run a photo shoot, and post the results for critique and feedback.

LESSON 2 Selection and Treatment Lesson Two explores approaches to selecting and manipulating the results of a photo shoot. You'll explore the artist's approach to using Photoshop (or other digital imaging program) to excerpt and crop photos, manipulate colors and contrasts, and place emphasis on certain aspects of the work's content. In the exercise, you'll use your digital imaging tool to hone a selection of your digital images, exploring framing and color correction as you go.

LESSON 3 Execution, Installation, and Presentation Lesson Three gives you tools for placing your artwork in space, so that you can present it effectively to galleries or other exhibition spaces. You'll cover tips and techniques presenting each work's dimensions in perspective, learning how to create a virtual exhibition in your digital imaging program. You'll also explore how to write an effective proposal to pitch your exhibition to a real or imaginary exhibition space. The Final Project integrates all these elements. You'll have the beginnings of a portfolio that you can submit to art schools, art galleries, and other exhibition spaces that might show your work.