The eLearning Center for Gatlin Education Services

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

Your E-Business
Time: 4.0 hour(s)
Summary:
This course provides an introduction to e-commerce and how it relates to a user''s company.
Objectives:
* Describe the impact of e-commerce.
* Build a technology strategy.
* Define the technical standards for an organization.
* Implement an e-commerce model for a company.
Topics:
* E-Commerce and Your Company
* Future Directions
* Where You Are and Where You're Going
* Building Resources
* Marketing and Management

Getting Started
Time: 3.0 hour(s)
Summary:
This course explains what users need to start converting their companies into e-businesses.
Objectives:
* Identify the advantages of converting to an e-business.
* Establish a domain.
* Generate traffic for a web site.
Topics:
* Benefits of E-Commerce
* Defining E-Commerce
* Your Domain
* Internet Mechanics
* Initial Operation Issues

Influences on E-Commerce
Time: 3.0 hour(s)
Summary:
This course provides an introduction to Internet stock and the influences that drive up stock value.
Objectives:
* Identify the factors that influence the future direction of e-commerce.
* Recognize the factors that determine Internet stock prices.
* Explain the concept of critical mass.
* Build a Web presence.
* Design a plan for issuing stock for an e-business.
Topics:
* Moving E-Business Forward
* Internet Stock
* Increasing Stock Value
* Building a Presence
* Approaching the Market

Killer Apps
Time: 4.0 hour(s)
Summary:
This course provides an introduction to killer apps and the twelve steps needed to create them for a company.
Objectives:
* Define killer app.
* List Downes and Mui's twelve rules to building a killer app.
* Identify potential problems when creating a killer app.
Topics:
* What Are Killer Apps?
* Rules for Building Killer Apps
* The Rest of the Rules
* Land Mines to Avoid
* Other Potential Problems
* Protecting Yourself: An Action Plan