Pay Per Click Marketing 101
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Course Description
Course Outline
Lesson 1 = An Introduction to Pay Per Click Marketing
Lesson 2 = Pay Per Click Campaign Preparation
Lesson 3 = An Introduction to Google AdWords
Lesson 4 = How to Set Up an AdWords Account
Lesson 5 = An Introduction to Yahoo! Search Marketing
Lesson 6 = How to Set Up a Yahoo! Sponsored Search Account
Lesson 7 = Keyword Research for PPC Campaigns
Lesson 8 = Ad Copy Creation for PPC Campaigns
Lesson 9 = Landing Page Creation for PPC Campaigns
Lesson 10 = PPC Campaign Conversion & ROI Measurement
This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Keyword Research must take the Certification version of a course under tutor-supervision and make a 70% overall pass.
More Information
| Language | English |
| Course Length | 40.00 hours |
| Duration of Access | 12 months |
| Instructor | Kalena Jordan |
| Vendor | Search Engine College (Read more about Search Engine College accreditation.) |
| Course Certification | Industry recognized Search Engine College Certification provided to students with 70% or higher pass |
| Prerequisites/Audience | Keyboard skills Search engine usage Internet Browser usage |
| Requirements/Materials Included | Computer Access, Internet Access & Adobe PDF Reader. This course is tutor-supervised with a tutor assigned to answer student questions about the lesson material and grade their assignments. |