Pay Per Click Marketing 201 (Self Study)
Price: $ 295.00 (USD)
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Course Description
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
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Course Outline
Lesson 1 = An Overview of PPC Marketing
Lesson 2 = Pay Per Click Search Engines
Lesson 3 = Key Elements of a Successful PPC Campaign
Lesson 4 = Building Effective PPC Ads
Lesson 5 = How to Structure Your PPC Campaign
Lesson 6 = Effective PPC Bidding Strategies
Lesson 7 = How to Create Killer Landing Pages
Lesson 8 = Tracking PPC Conversions
Lesson 9 = A/B Landing Page Split Testing
Lesson 10 = How to Measure ROI on PPC
Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification. Self-study courses are $100 cheaper than Certificate versions.
More Information
| Language | English |
| Course Length | 40.00 hours |
| Duration of Access | 12 months |
| Instructor | Self Study |
| Vendor | Search Engine College (Read more about Search Engine College accreditation.) |
| Prerequisites/Audience | Keyboard skills Search engine usage Internet Browser usage |
| Requirements/Materials Included | Computer, Internet Access & Adobe PDF Reader |
Price: $ 295.00 (USD)
Add to Cart