The eLearning Center for Gatlin Education Services

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

1. Your E-Business
Time: 4 hours
This course provides an introduction to e-commerce and how it relates to a user's company.
Objectives

• Describe the impact of e-commerce
• Build a technology strategy
• Define the technical standards for an organization
• Implement an e-commerce model for a company

Topics

• E-Commerce and Your Company
• Future Directions
• Where You Are and Where You're Going
• Building Resources
• Marketing and Management

2. Getting Started
Time: 3 hours
This course explains what users need to start converting their companies into e-businesses.
Objectives

• Identify the advantages of converting to an e-business
• Establish a domain
• Generate traffic for a web site

Topics

• Benefits of E-Commerce
• Defining E-Commerce
• Your Domain
• Internet Mechanics
• Initial Operation Issues

3. Influences on E-Commerce
Time: 3 hours
This course provides an introduction to Internet stock and the influences that drive up stock value.
Objectives

• Identify the factors that influence the future direction of e-commerce
• Recognize the factors that determine Internet stock prices
• Explain the concept of critical mass
• Build a Web presence
• Design a plan for issuing stock for an e-business

Topics

• Moving E-Business Forward
• Internet Stock
• Increasing Stock Value
• Building a Presence
• Approaching the Market

4. Killer Apps
Time: 4 hours
This course provides an introduction to killer apps and the twelve steps needed to create them for a company.
Objectives

• Define killer app
• List Downes and Mui's twelve rules to building a killer app
• Identify potential problems when creating a killer app

Topics

• What Are Killer Apps?
• Rules for Building Killer Apps
• The Rest of the Rules
• Land Mines to Avoid
• Other Potential Problems
• Protecting Yourself: An Action Plan

5. Developing Your E-Business
Time: 5 hours
This course provides an overview of virtual corporations and some of the things to avoid when creating one.
Objectives

• Define a virtual corporation
• Determine which business tasks to outsource
• Identify the advantages to establishing partnerships
• Recognize potential problems in starting an e-business

Topics

• The Virtual Corporation
• Transferring Information
• Laws of E-Commerce
• Considering Your Options
• Looking to the Future

6. Real-Time and Data Mining
Time: 4 hours
This course provides an introduction to two resources available in e-commerce: real-time systems and data mining.
Objectives

• Distinguish between a real-time system and a batch system
• Explain the need for speed and storage in an e-business
• Store and capture data in a data mine
• Recognize the techniques for extracting or mining data
• Analyze mined data and apply it to business decisions

Topics

• Real-Time Systems
• How Real-Time Can Work for You
• The Data Mining Process
• Benefits of Data Mining
• Data Mining and Customer Service
• Analyzing and Using Data

7. Lowering Your Business Costs
Time: 5 hours
This course provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.
Objectives

• Recognize the elements of a basic supply chain model
• Identify options available to automate each step of the ordering and receiving processes
• Compare the benefits of hiring virtual employees
• Build a virtual work environment in the office
• Manage virtual employees

Topics

• The Supply Chain
• Automating the Vendor Flow
• Automating the Customer Flow
• The Virtual Workforce
• Managing Your Virtual Employees
• Strategies and Solutions

8. Customer Service and Payment
Time: 4 hours
This course provides an overview of the customer service and payment resources available for an e-business.
Objectives

• Identify the different types of call centers
• Use a Web information model
• Define various electronic payment types
• Identify security risks and the ways to protect against them

Topics

• The Call Center
• Other Customer Service Concerns
• Payment Types
• Payment Systems
• Payment Security

9. Marketing Your E-Business
Time: 5 hours
This course explains what you need to develop a marketing plan for your e-business.
Objectives

• Identify a company's customer base
• Create a marketing plan
• Build an affiliate program
• Compare the advantages and disadvantages of several types of marketing models

Topics

• Identifying Your Customers
• Developing a Marketing Plan
• Affiliate Marketing
• Marketing Models
• Other Marketing Examples

10. Advertising on the Internet
Time: 4 hours
This course provides an overview of the forms of advertising available on the Internet.
Objectives

• Promote a business on the Internet
• Plan an advertising program
• Locate advertising customers
• Compare the different formats of Internet ads
• Describe the future direction of Internet advertising

Topics

• Internet Promotion
• Finding Your Customers
• Designing Your Ads
• Drawing Customers to Your Site
• Looking to the Future

11. Building Marketing Strategy
Time: 5 hours
This course provides an overview of marketing options available to an online business, such as data mining and external promotion.
Objectives

• Identify the elements in an effective face-to-face promotion
• Describe the relationship between public relations and e-commerce
• Use data mining as a marketing tool
• Explain niche marketing

Topics

• External Marketing
• The Road Show
• Public Relations and Investor Relations
• Data Mining and Marketing
• Extracting and Analyzing the Data

12. Resource Planning
Time: 4 hours
This course provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.
Objectives

• Use e-commerce to plan company resources
• Choose an e-commerce strategy
• Recognize e-commerce risks
• Identify and manage a company's knowledge resources
• Identify the problems of the growing technological gap
• Stay up to date on the latest technology
• Recognize new opportunities for online content

Topics

• Your E-Commerce Strategy
• E-Commerce Risks
• Knowledge Management
• Changes in Technology
• New Opportunities

13. Managing Your E-Business
Time: 5 hours
This course explains ways to reduce costs and ensure the continued success of an online business.
Objectives

• Reduce transaction costs
• Leverage company assets
• Manage diminishing hits on a Web site
• Identify the factors that impact a Web site's future

Topics

• Reducing Costs
• Leveraging Your Assets
• Encouraging Repeat Customers
• Influences on Your E-Business

Other Issues to Keep in Mind