9790 The Big Picture: Visuals in Patent and Trademark Litigation
Price: $ 119.00 (USD)
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You will receive 1 credit (CE) upon completion of this course.
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Course Description
A picture may be worth a thousand words, but when attorneys combine well-conceived and professionally designed graphics and demonstrative exhibits with their courtroom presentations, the value increases tremendously. This course explains and demonstrates the various ways in which attorneys can enhance their cases, focus and maintain attention, increase information retention, and even persuade judges and juries through the use of strategically designed visuals. While many of the examples focus specifically on visuals for patent and trademark litigation, litigators in all fields of practice will benefit from the concepts and principles discussed.
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Course Outline
The Big Picture: Visuals in Patent and Trademark Litigation
I. Introduction
II. Why Use Graphics?
A. Benefits of Graphics
B. Using Graphics in Context
C. How Graphics Can Help Persuade a Jury
D. Understanding and Retention
III. Graphics at Trial
A. Telling the Story
B. Options for Presenting Evidence
C. Video
D. Animations
E. Timelines and Numbers
F. Never Underestimate the Power of Good Visuals
G. Direct Examinations
H. Using Your Adversary’s Graphics to Make a Point
IV. Effective Graphics
A. Focus Group Results
B. Presentations for a Judge Versus a Jury
C. Testing Graphics
D. The Creation Process
E. Examples
V. Conclusion
AfterWordsSM
How to Obtain a Certificate
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I. Introduction
II. Why Use Graphics?
A. Benefits of Graphics
B. Using Graphics in Context
C. How Graphics Can Help Persuade a Jury
D. Understanding and Retention
III. Graphics at Trial
A. Telling the Story
B. Options for Presenting Evidence
C. Video
D. Animations
E. Timelines and Numbers
F. Never Underestimate the Power of Good Visuals
G. Direct Examinations
H. Using Your Adversary’s Graphics to Make a Point
IV. Effective Graphics
A. Focus Group Results
B. Presentations for a Judge Versus a Jury
C. Testing Graphics
D. The Creation Process
E. Examples
V. Conclusion
AfterWordsSM
How to Obtain a Certificate
More Information
| Language | English |
| Course Length | 0.90 hours |
| Duration of Access | for 3 months from day of enrollment |
| Continuing Education Credits | 1 |
| Instructor | Suann Ingle |
| Vendor | Cognistar (Read more about Cognistar accreditation.) |
| Course Certification | CLE credit available, see details for each course for states where available |
| Prerequisites/Audience | intended for attorneys and law students |
| Requirements/Materials Included | computer with Internet access |
Price: $ 119.00 (USD)
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