Web Site Copywriting 101 (Self Study)
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Course Description
Course Outline
Lesson 1 = THE Most Important (and most overlooked) Aspect of Copywriting
Lesson 2 = Discover What Copy Type Fits Your Target Audience Best
Lesson 3 = Guess What? Men and Women Are Different!
Lesson 4 = Writing to Please Everybody
Lesson 5 = Headlines - The Beginning and the End
Lesson 6 = Features vs. Benefits - Do You Really Know the Difference?
Lesson 7 = Adding Emotions & Dreams and Tugging On Heartstrings
Lesson 8 = The Power Points of Your Copy
Lesson 9 = A.I.D.A. and the Buying Process
Lesson 10 = Search Engine Optimization - Copy Is Crucial
Bonus Lesson = Final Thoughts
Students who take the course via self-study do not receive tutor-supervision, do not submit assignments and do not qualify for SEC Certification. Self-study courses are $100 cheaper than Certificate versions.
More Information
| Language | English |
| Course Length | 42.00 hours |
| Duration of Access | 12 months |
| Instructor | Self Study |
| Vendor | Search Engine College (Read more about Search Engine College accreditation.) |
| Course Certification | None |
| Prerequisites/Audience | Keyboard skills Search engine usage Internet Browser usage |
| Requirements/Materials Included | Computer, Internet Access & Adobe PDF Reader |